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William J. Makell Jr.

"I now have a lifetime of skills and insights to support me and my goals."

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William J. Makell Jr., PCC, CDP
Executive Coach and Consultant

William is an accomplished speaker, trainer and International Coaching Federation (ICF) credentialed executive leadership coach with demonstrated success across the military, government and corporations. Leveraging extensive experience in program management for military organizations, he’s a valuable resource for companies that need assistance with recruiting and retention, diversity and inclusion, strategic development, workplace culture improvement and leveraging technology. William is an equally skilled coach and trainer for clients seeking to provide personal and professional development.

Education

William holds a bachelor’s degree in mathematics and computer science from the U.S. Coast Guard Academy and a master’s in computer information systems from the University of Phoenix.

His coaching certifications include:

  • Professional Certified Coach, International Coaching Federation.
  • Hogan Assessment and MHS EQ-i2.0/EQ360 for Emotional Intelligence certified practitioner.
  • Executive Certificate, Diversity Strategy and Leadership Coaching, Georgetown University.
  • Prosci Change Management certified practitioner.
  • Certified Diversity Professional, Diversity Training University International.
  • Experience

    Throughout his career, William has held several executive leadership positions, including president and CEO of a private company; board director and partner, Four Forces Executive Group LLC; deputy director of health, safety and work life; director, SAPR Military Campaign Office; and chief, Office of Diversity & Inclusion, with the U.S. Coast Guard. He’s been responsible for advising three Coast Guard commandants (CEOs) on cultural and gender issues, and leading a team that reduced sexual assault against women by 33% over a two-year period. He also proved instrumental in providing diversity strategy training and enhancing diversity leadership skill sets across the Coast Guard.

    William relates to leaders at all levels and has worked with organizations across the country, including the U.S. Army, Guardian Quest, The Wynn Resort & Casino, NASA, the CIA, BAE Systems and Sodexo, as well as colleges, churches and nonprofits.

    Expertise

    After 33 years of military service as an officer and decorated U.S. Coast Guard helicopter pilot saving mariners in distress at sea, William now thrives by using his skills to help leaders create sense out of uncertainty and guiding businesses to achieve targeted results.

    William’s coaching style is realistic, intentional and multi-layered, and he’s known for effortlessly connecting with leaders. He listens on multiple levels, builds rapport and sees the invisible connections of mind, body, emotion and language, and then works with clients to realize hidden perspectives and create accelerated growth opportunities. At the most basic level, William helps leaders create change at the core level of identity, promoting transformations that last using his InnerCore Leadership Advantage™ system. He frequently coaches on topics such as championing diversity, equity and inclusion; leading in a 21st century workforce; resilience in leadership; bouncing back from adversity; and work-life balance.

    A veteran executive coach, he’s led more than 1,400 employees, managed budgets up to $415 million, ensured the medical readiness of 42,000 people, and re-engineered innovative projects to save millions of taxpayer dollars. He’s also a Legion of Merit medal recipient and has been recognized with two national awards: The BEYA Career Achievement for the Government Sector and the prestigious Stars & Stripes award honoring senior African American executive leaders in the military.

    His motto, “You can fly higher than you ever dreamed possible,” is a testament to his belief in, and his real-life experiences with, resilience and perseverance – which have helped him triumph over several challenges to attain the highest levels of leadership.

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